This course is designed for those who wish to develop service and communication skills and view selling as a controlled and systematic process.
 
The course is suitable for business representatives, sales and service professionals, managers, students and business owners who want to enhance the customer experience and sales performance through communication.
 
 
 
What problem does the course solve
 
Sales is often perceived as only a result, not a process. Lack of service and communication skills can reduce trust and long-term customer value. This course helps to understand sales logic, apply different technologies and develop effective communication.
 
 
 
This course helps to understand:
 

  : 
 
how to view selling as a process,
 
 
what sales technologies are used in practice,
 
 
what sales formats, models and techniques are there,
 
 
and what criteria and communication skills are important in service.
 
: 
 
 
Main topics of the course
 

  : 
 
 
Sales as a process
 
steps, stages and the customer journey
 
 
 
 
Sales technologies
 
tools, methods and approaches
 
 
 
 
Sales formats, models and techniques
 
B2C, B2B, consultative selling and other approaches
 
 
 
 
Standards and communication skills
 
confidence, active listening and effective communication
 
 
: 
 
 
As a result, participants will be able
 

  : 
 
build a sales process with a focus on the customer experience,
 
 
use different sales technologies and models,
 
 
improve service and communication skills,
 
 
increase sales efficiency and customer trust.
 
: 
 
 
This course is part of the Weekend School of Marketing program and promotes customer-centric and process sales thinking formation.
 
 
 
The purpose of the course is to help participants practically apply service and communication skills in a sales and business environment.