This course is designed for those who want to develop creative thinking in business and apply it to the design of real problems, ideas and solutions.
 
The course is suitable for business representatives, entrepreneurs, marketers, students and novice professionals who want to think outside the box, but in a practical and value-creating way.
 
 
 
What problem does the course solve
 
Many businesses stop not because of lack of resources, but because of lack of ideas. Creative thinking allows you to see the real needs of the client, correctly formulate questions and test solutions without taking big risks. This course helps turn that thinking into an actionable tool.
 
 
 
This course helps to understand:
 

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what does the customer really want,
 
 
what questions  customers ask us and what is hidden behind them,
 
 
how to use experiments to test ideas,
 
 
and how to learn from real cases and own experience.
 
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Main topics of the course
 

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What does the customer want
 
Discovery of needs, expectations and motivations
 
 
 
 
What questions are they asking us
 
analyzing questions and getting ideas from them
 
 
 
 
Experiments
 
Small experiments, hypotheses and rapid learning
 
 
 
 
Cases from own experience
 
real examples, mistakes and working solutions
 
 
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As a result, participants will be able
 

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think creatively, but in a business-relevant way,
 
 
good understanding of customers' questions and expectations,
 
 
test ideas with minimal risk,
 
 
apply creative thinking in real business situations.
 
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This course is part of the Weekend School of Marketing program and promotes creative, flexible and solution-oriented thinking formation in business.
 
 
 
The goal of the course is to help participants actually use creative thinking to create value and solve business problems.