This course is for those who want to understandthe role of finance in marketingand learn to work with numbers without being a financier.
 
The course is suitable for marketing professionals, business representatives, managers, students and business owners who want tomake more informed marketing decisionswith financial thinking.
 
 
 
What problem does the course solve?
 
Many marketing decisions are made without a full understanding of financial calculations, leading to inefficient spending or misprioritization. This course helps you understand the basics of finance, connect marketing with numbers, and simplify complex financial problems.
 
 
 
This course helps you understand:
 
 
 
what arefinance for non-financiersand how to work with them
 
 
how are theyfinance is applied to marketing,
 
 
what does it includefinance managementin marketing activities,
 
 
and how to approachcomplex problems with simple solutions.
 
 
 
 
Main topics of the course
 
 
 
 
Finance for non-financiers
 
basic concepts, number reading and logic
 
 
 
 
Finance in Marketing
 
budgeting, costs, ROI and efficiency
 
 
 
 
Finance management
 
planning, control and decision support
 
 
 
 
Complex problems, simple solutions
 
simplification of financial problems and practical approaches
 
 
 
 
 
As a result, participants will be able to:
 
 
 
read and understand key financial indicators,
 
 
link marketing activities to financial results;
 
 
manage the marketing budget more effectively,
 
 
make marketing decisions based on numbers.
 
 
 
 
This course isWeekend School of Marketingpart of the program and contributesfinancially conscious and effective marketing mindsetformation.
 
 
 
The aim of the course is to help the participantsactually use knowledge about financein marketing and business environment.