This course is designed for those who want to understand the logic of building a marketing strategy and apply it in a systematic and practical way.
 
The course is suitable for marketing professionals, business representatives, managers, students and business owners who want to move from point actions to strategic thinking.
 

 
What problem does the course solve
 
Many marketing activities are carried out without a clear goal and a unified plan, as a result of which resources are not used effectively. This course helps to understand how to formulate goals, build a marketing program and adapt it to changing conditions in real time.
 

 
This course helps to understand:
 
what a marketing program is and how it is built,
 
how to implement the correct goal setting,
 
how to make improvements in real time,
 
and how to use Roadmapping to implement the strategy.
 

 
Main topics of the course
 
Marketing plan
 
Strategy structure, stages and actions
 

 
Goal setting
 
SMART goals and measurable results
 

 
Real-time improvements
 
Flexible approach, data-driven changes
 

 
Roadmapping
 
Roadmap, priorities and deadlines
 

 
As a result, participants will be able to
 
Build a complete marketing strategy,
 
Correctly formulate and manage marketing objectives,
 
Adapt the strategy to market changes,
 
Apply the Roadmap for effective implementation of the strategy.
 

 
This course is part of the Weekend School of Marketing program and contributes to the formation of strategic, flexible and results-oriented marketing thinking.
 

 
The goal of the course is to help participants actually use marketing strategy for business growth and sustainable development.